Trees planted

Its Time. Meet the Ambassadors who are 'Turning Heads'

#Turningheadsforgood is a collaborative community of creatives and change makers who are united in promoting sustainable ideas.

Are you a mover and shaker? Meet some members of our community who are also #TurningHeadsForGood which is essentially the key focus of our Ambassador Campaign. Through #TurningHeadsForGood we will talk about positive actions that our community are taking for people and the planet. We would love to invite you to start using this in your social media posts too! We want you to be involved, so we're looking for ambassadors, people who believe in our ethos and can help us to spread the word to make this a bigger mission. Drop us a line to say hello!

Margot & Julian
Margot & Julian Lisbon
1 // Tell us about your blog, why do you do it? // Bloomers is the place to discover fair fashion brands for women and men, green beauty products, and eco-friendly lifestyle and travel tips. Together with Julian, we are on a mission to inspire people to build a more conscious lifestyle through their consumer choices that respect workers and the environment, without losing style.  2 // What do you think is interesting about the shift to conscious consumerism happening now? I think our (Y) generation is not only searching for a job to keep for the rest of our life anymore but also looking to leave a positive impact on the world. We want to live a meaningful life full of purpose and I believe that’s the reason we see a shift to conscious consumerism. It’s interesting to see that we are jumping back to our grandparents lifestyle, looking to shop locally and responsibly, leaving big cities for a simpler life in the countryside while staying very global and connected to the world thanks to the internet. 3 // What inspired you to move in this direction? One day Julian showed me a video about plastic pollution and how it was actually possible to live without it on a daily basis and even go zero waste. I’ve always been very careful and meticulous about recycling but I’ve never been really aware that my consumption of plastic was creating a never-ending demand that was actually harmful to the planet. The next day I went to the supermarket with my straw tote bag and bought all my veggies and fruits plastic-free. Step by step I started reducing my waste by shopping package-free. At the same time, I was introduced to an eco-friendly fashion brand. I found so much value into ethically, sustainably made and eco products that I naturally realized that I had to stop my Saturday shopping craving in fast-fashion retailers. The same story goes for beauty products. In just a few month, it was like everything was finally falling into place and I knew that by following this conscious lifestyle, I was going in the right direction. 4 // Where is your favourite place to shop ethically in your city? My favourite places to shop ethically in Lisbon are at Fair Bazaar boutique for clothes and Organii for green beauty and eco-friendly and handmade home décor. 5 // If you had to choose one book to take on a journey, what would it be?   I would pick The Four Agreements by Miguel Ruiz, it’s one of those books I’d always keep in my pocket. 6 // Have you had a recent piece of great advice? Live the present moment. It sounds easy, but we can quickly forget and get stuck in the past or focus on the future for too long. 7 // Current favourite colour? Any pastel colour really, but I’ve surprised myself lately looking at yellow pieces. So I would say that I currently love a soft yellow palette for this spring/summer. 8 // Lastly, do you have a favourite S A Y A Hairpin? I love the Banana Leaf hair stick for its simple and sleek shape. It’s very lightweight which is perfect for my thin hair but I have a big crush on the Moonflower barrette. I am “secretly” hoping a smaller version will come out to suit my hair type.
April The Honest Root Vancouver, Canada thehonestroot
1 // Tell us a little about your blog ‘The Honest Root’ This blog started as a way for me to share my journey to buying only products that I deemed “ethical” – whether that was Fair Trade items, eco-friendly items, slow fashion, etc. I originally just wanted to share my finds and small triumphs (and failures) with my aunts, sisters and friends who were interested in a more conscious lifestyle. However, I have always loved writing and quickly realized that lots of people were hungry for this type of information, so I decided to try to grow the blog into an online space for people to learn, enjoy some pretty photos, and demystify the whole ethical/conscious/sustainable living movement. I wanted to make the ideas and products easy, appealing and accessible. This also eventually lead to me focusing on the word “sustainable” instead of “ethical” because I feel that “sustainable living” is less scary to hear for the first time.  Now I regularly review products and share my thoughts on things like fashion, coffee, minimalism, home goods, and even just finding joy in nature and learning to cherish the things we already have around us. 2 // What do you think is interesting about the shift to conscious consumerism that is happening now?  I think it’s certainly becoming a trend – which is fantastic because hopefully more people will become genuinely interested in conscious/sustainable living and begin to care about where their belongings come from, and end up at the end of their life.   I think, too, that with conscious consumption becoming more “mainstream,” products are becoming more and more accessible, in terms of availability, affordability, and aesthetics. When I first started this journey to more sustainable, conscious living several years ago, I struggled trying to find items that fit my style, taste, budget, etc. Now it’s becoming slightly easier with time. More consignment shops with curated collections are popping up, eco-friendly and fair trade items are available at mainstream grocers, and a lot of eco, fair products are being created in really accessible ways.   However, as with everything that becomes a trend, there will be those bigger companies looking to capitalize on the movement without authentically participating. Green-washing is one such example. This is where I think education and staying curious about what we consume is so important. For example, I regularly go to websites like EWG to “check up” on brands I use, to see if they are maintaining standards that I’m comfortable with. 3 // What inspired you to move in this direction?  A lot of things, but mainly through volunteer work abroad and at home, I realized that so many of the problems in the world stem from poverty. And it’s not that people aren’t working, it’s that in a lot of places, people work very hard but are not properly compensated for their efforts and skill. This got me really interested in Fair Trade products, which lead to being interested in eco-friendly products, which lead to being interested in slow fashion, which lead to my pursuit of overall sustainability, and so on.   4 // Where is your favourite place to shop ethically in your city? I just really love vintage and consignment shopping. So many of my favourite fashion pieces come from vintage and consignment stores. Main Street in Vancouver has some great consignment shops. 5 // If you had to choose one book to take on a journey, what would it be?  One of the Miss Peregrine’s Home for Peculiar Children books, or maybe I’d sneak the whole trilogy in my suitcase. I love the fantastical world woven by Ransom Riggs where almost anything is possible, yet there is this constant impending gloom. In a strange way, I think this aptly represents my inner soundtrack – acknowledging the horribleness of the world, but desiring to fight to protect the beauty and wonder that exists as well.  6 // Have you had a recent piece of great advice?   Yes. “Know your limits, and know your worth.”  I tend to overthink things and often get caught up believing that since every single part of my life isn’t always perfectly sustainable, I shouldn’t be a sustainable living advocate.  But you know what? That’s ok. It’s ok that I’m human and I fail sometimes. Example: I hate composting so much. I think I’ll always struggle with being consistent on that one!  I’ve tried to be honest about my failures and difficulties on my blog. I want people to know that making such a big change in life takes time, a support group, lots of failure, and lots of patience and kindness with yourself.  7 // Favourite colour right now?  Well, since white isn’t a colour, I’ll have to go with millennial pink and forest green. I think the combination of those three can create such a whimsical feeling. 8 // Lastly, do you have a favorite S A Y A Hairpin? //   The Soka Bud right now – so easy to use, so pretty with the split end! I wear it around my house all the time with a low bun, because that’s much easier and way more cute than the frayed top knot I used to sport on the daily, haha!  
Irma (Re) Fashion Gallery Paris, France refashiongallery
1 // Tell us a little about your blog ‘(Re) Fashion Gallery’ I created my blog Refashion Gallery when I had a project to create a company with a refashioning project. Over time, this project has evolved but I’ve kept Refashion Gallery. It became my personal blog where I share my lifestyle and travel addresses, as well as some brands that I love.  2 // What do you think is interesting about the shift to conscious consumerism that is happening now? It’s great! Every dollar or every euro spent is a vote towards the brand that you’re supporting. Being conscious means being aware that you can make a difference. 3 // What inspired you to move in this direction?  We only have one planet and one mother earth. Conscious consumerism is not a trend, it’s a necessity. 4 // Where is your favorite place to shop ethically in your city?  I love going to luxury consignment shops. Paris has a lot of them and it’s the best place to get your rare and exquisite designer items. Two addresses I go regularly: J’y Troque, 7 rue Villedo in the 1st arrondissement and Le Troc de Montorgueil in the 2nd arrondissement. 5 // If you had to choose one book to take on a journey, what would it be? Love, Style, Life from Garance Doré. It’s very well written and I can relate to many things that she wrote.  6 // Have you had a recent piece of great advice?  Be honest with yourself and dare to live your dream.  7 // Favourite color right now?  Red! 8 // Lastly, do you have a favorite S A Y A Hairpin?  The Banana Leaf! It’s perfect for my fine hair.    
Adimay CA, USA aditimayer
1 // How is 'ADIMAY' blog, 'Turning Heads' for all the right reasons?  My blog,, serves to explores the intersection between artistic expression and social action. Having so many interests, from fashion, feminism, politics, to sustainability, my blog serves as the creative platform where all things come together in a seamless manner.  The site began with the simple goal of creating. With time, that goal became creating consciously.  With that said, I’d say the reason I continue is because it forces intentionality from my work as an artist and activist. 2 // What do you think is interesting about the change to conscious consumerism and environmental shift that is happening now?  Conscious consumerism can no longer be viewed squarely within the hippie or tree hugger domain as it did for so long. The implications of consuming consciously intersect with social justice: through sustainable business models, we’re revamping structures that have exploited women and children, tied black and brown bodies to their labor in the name of profit and greed, and have continued to create dichotomies between the Global South and Global North.  In a world that’s increasingly political, conscious consumerism is growing for all the right reasons. 3 // What inspired you to move in this direction?  Before I was a blogger, I was a photographer. Around the time I decided to start my blog on a whim (it was one late night and I thought it would be a good place to showcase my photography), I became increasingly involved within the activist sphere around women’s empowerment.  The more I learned about the exploitation of women, the more I saw the ties to the fast fashion industry, given that the labor in this sector is inherently gendered; 80% of garment workers are female. ADIMAY became the platform in which I used my skills as a visual storyteller to encapsulate stories of sustainability and social politics in fashion.  I fell in love with the sustainable fashion movement for its ethics, aesthetics, and unbridled innovation, and ADIMAY has reflected just that! 4 // Where is your favorite place to shop ethically in your city?  My favorite place to shop ethically in my city would have to be local thrift stores. Before I was even aware of sustainability in fashion, I loved thrifting— of course there is the low price point, but there is something undeniably avant-garde about the pieces you find, and the process of upcycling clothing is a true testament to conscious creativity. 5 // If you had to choose one book to take on a journey, what would it be?  My latest reads have been a series of Angela Davis books, so probably Freedom Is a Constant Struggle: Ferguson, Palestine, and the Foundations of a Movement. 6 // Have you had a recent piece of great advice?  I spent the last three months as a California transplant living in Detroit, and the late life long Detroiter/activist Grace Lee Boggs became a big influence: “We are beginning to understand that the world is always being made fresh and never finished; that activism can be the journey rather than the arrival; that’s struggle doesn’t always have to be confrontational but can take the form of reaching out to find common ground with the many others in our society who are also seeking ways out from alienation, isolation, privatization, and dehumanization by corporate globalization.” — Grace Lee Boggs, The Next American Revolution: Sustainable Activism for the Twenty-First Century 7 // Current favorite color?  I’ve been a sucker for gold!  8 // Lastly, do you have a favorite S A Y A Hairpin? //  I adore the bold silhouette of the moonflower. It transcends just utility, and truly looks like a work of art in one’s hair.  
Jill Sutton + Grove Canada jillematthews
1 // Tell us about your blog, why do you do it?    Sutton + Grove is a 'his & her' conscious lifestyle blog that I write along with my husband Luke. We started it out of discovery. We both took a one year course in International Development a few years back and the things we learned about, the history of the world economy, the imbalance within the global north and south (first world/third world) and the connection to consumer responsibility really shook us and spoke to us both. It was then that we entered a serious discovery period; watching documentaries, finding inspiring organizations, socially good businesses and other people who were wanting to make shifts towards a more conscious lifestyle. In that time is when we started our blog as a form of accountability to our journey and a place where we could learn about new brands, organizations and people that are making it their mission to do good and make changes in our beautiful world. It’s been a wonderful journey thus far, and we’re only getting started!   2 // What do you think is interesting about the shift to conscious consumerism happening now?   I find that social media has really helped allow the average person have a voice and understand a lot more about culture and our world than we used to. We’ve always been conditioned to see through the lens of the media, the government, journalists, and businesses the information we are given. And since the internet and social media has taken off, we can now research information, question things more than ever before AND stand together to see change. These types of unified, global discoveries and movements fascinate me and excite me when it comes to conscious living because the power and responsibility is now in the average person and we have the chance to unite and make these changes happen. 3 // What inspired you to move in this direction? Since it’s been serious for me, I’ve been amazed at how many other people out there have the same mindset, drive and pursuit as we do to live more consciously. Finding people online, business owners, bloggers and new friends who are on the same journey as I am has inspired me to continue pursuing and getting deeper into what it all means and the impact it has. We’re all in it together and that has really changed it all for me.   4 // Where is your favorite place to shop ethically in your city?   Thrift stores! I’ve always been a thrift junky, I got it from my mom, she used to always find the best deals for us kids growing up. But beyond that, I mainly shop online for my conscious wardrobe and home goods now. My city is pretty limited when it comes to ethical brick + mortar shops which I hope will change as time goes on. As for some great online shops, some of my main go tos are Everlane, DSTLD & Elizabeth Suzann. 5 // If you had to choose one book to take on a journey, what would it be? That’s tough because I’m not as much of a reader as I am a  Netflix kinda gal. However, I am obsessed with Malcolm Gladwell’s books and the way he writes his perspectives through stories.  I would take anything new he came out with in a heartbeat, or just re read some of my favorites like The Tipping Point or David and Goliath! 6 // Have you had a recent piece of great advice? I would say the best advice I give myself, or have been given (for life and really anything) is just start doing something! So often we have all these great ideas or plans and we hesitate because we either are afraid of failing or even more real we just don’t know how to start. I have always had huge ideas (and still do), and realized that not one thing will ever be accomplished if I don’t start somewhere. So I would suggest if you have a passion for something and an idea for something, find someone who is a go getter and tell them your idea, ask them for some advice on how to make the first step, or if you have a good idea of how to start, write out a goal sheet for yourself, and get started!   7 // Current favorite color?   I always love grey, but I’ve been really into dull teal and dull mauve lately (and mainly for clothing). 8 // Lastly, do you have a favorite S A Y A Hairpin?  I have the taro hairpin, which is pretty great for throwing your hair up (even for short hair). However, if I could pick any of them, I would say the light colored barrette is pretty slick! I grew up with my mom always wearing fork barrettes, so maybe it’s a bit nostalgic, but I really love the design of this one.
Amanda Columbia, SC valuemindedmama
1 // Tell us a little about your blog ‘Value Minded Mama’ My blog Value Minded Mama focuses on affordable fashion and living. I am a mom, so a lot of my products are either mom or child related. It all came about from my adventures thrift shopping. I love fashion and to shop, but on one income it can get expensive quickly. So, I try to find ways around spending money frivolously, especially on things that I don’t think are worth what the price tag says. Thrift shopping was my way of showcasing that you can still look stylish and fashionable from thrift clothes, and they won’t hurt your budget. I think there are some things that are worth the money, and somethings that are not. That’s what my blog highlights, what is valuable to me and the reasoning behind why it’s valuable. 2 // What do you think is interesting about the shift to conscious consumerism that is happening now?  First of all, I think it’s interesting that there is even a shift at all for sustainability. My desire for thrift shopping came from a need to work within my budget and still satisfy my passion. But some people are already very passionate about the environment/fair trade and have chosen to change their lifestyle because of that reason. So, I think the most interesting thing about conscious consumerism is that it can affect different people, for different reasons. It’s not cut and dry. Everyone can be a conscious consumer, in any capacity. 3 // What inspired you to move in this direction?  I love thrift shopping and repurposing old things (furniture/home goods). And after working in an office where there is so much paper and waste, I became very serious about recycling in my own home. I also have a friend whose life is sustainable living and she’s helped me see the light on sustainable practices. I definitely cannot implement them to quite that extent in my everyday life, but I am more conscious than I have been in the past. It’s a learning and growing process.  4 // Where is your favorite place to shop ethically in your city? Thrift stores! I love repurposing old furniture and shopping for clothes at local thrift stores. I try not to shop chain thrift stores because they usually aren’t very ethical in their corporate enterprises. The local shops help local people and organizations. 5 // If you had to choose one book to take on a journey, what would it be?  Harry Potter! I love J. K. Rowling’s imagination and those books are so good. 6 // Have you had a recent piece of great advice? Don’t let the fear of failure keep you from going for your dreams. You are your greatest obstacle. 7 // Favourite color right now? Garnet 8 // Lastly, do you have a favorite S A Y A Hairpin? The Moonflower is amazing! So creative & beautiful.
Emily & Danni
Emily & Danni Jiminy Magazine Devon jiminymagazine
1 // How is 'Jiminy Magazine', 'Turning Heads' for all the right reasons?  Emily: I’m passionate about discovering new brands that are doing good. Swirl in a love of homegrown local food and travel, and that’s Jiminy. We exist to give a voice and platform to those that are producing works sustainably. Danni: Cheers to that! We wanted to create a platform that celebrated the companies who care - instead of just complaining about the ones who don’t! I love getting to know the brands who share the same morals as we do. It’s also great how we can work together from anywhere in the world! 2 // What do you think is interesting about the change to conscious consumerism and environmental shift that is happening now?  Emily: A few years ago, ask anyone in marketing if they thought that consumers would change their buying habits and stop to actually question the story behind a product, and they would have laughed in your face! The idea of fast, cheap consumerism is fed to us daily in the form of subliminal advertising as well as on the TV, social media and on the radio. It’s hard not to see someone holding a cup of coffee in the street and not think about wanting one too! What’s interesting is that a shift has started to happen. Through the power of the internet and advertising people are questioning the process behind the products that they buy. Even better, it’s also the younger generation asking the questions. This is great for us and the brands we work with, as it shows that consumers are curious and conscious. Danni: We’ve still got a long way to go before all generations start asking these important questions. Even though we strive to raise awareness around society’s buying habits and our impact on the planet to work towards creating a better future, I still know a lot of people who don’t really understand why we are putting so much effort into Jiminy! There are times when I keep the ‘eco warrior’ inside me round certain characters, (although it kills me a little bit inside) I still have to respect these people’s views and decisions and not be too judgemental! 3 // What inspired you to move in this direction?  Emily: When you study and work in fashion styling, you lug around a lot of clothes! I began questioning the production cycle, and when I discovered the figures, wanted to make a change. I began searching for brands to work with that used recycled fabrics and utilised their waste. Funnily enough, Danni was doing the same thing, but with jewellery! Danni: Yes, my degree in Jewellery & Silversmithing really fueled my passion to create sustainable designs. On top of this though, Emily & myself are both country girls through and through - growing up in the Yorkshire Dales will do that to you! We’ve been raised going on hikes, wild camping, playing in fields and enjoying the fresh air.  So, from a young age, we’ve always been taught me to appreciate what we’ve got, not to be greedy and to enjoy the simple things in life. 4 // Where is your favorite place to shop ethically in your city?  Emily: I’ve fallen head over heels for Recycle Boutique here in Wellington, New Zealand. It’s a treasure chest full of goodies, both vintage and second hand. Danni: I’ll be honest, my city is a little bit behind the times in terms of “green” places to shop for clothes. However, there are many place to grab a locally sourced bite to eat. Rockfish is one of my favourites because they also provide for those of us that are gluten free. 5 // If you had to choose one book to take on a journey, what would it be?  Emily:It has to beWild: An Elemental Journey by Jay Griffiths. It’s an extraordinary read that lights a fire in the soul for travel. Her writing is beautiful and descriptions out of this world. It’s the one book I carry with me at all times, especially as I have been backpacking! Danni: That’s such a difficult question but one of my absolute favourites is ‘Brazilian Adventure’ by Peter Fleming. I love exploring, going on adventures and getting off the beaten track so escaping into this book feels like home to me. 6 // Have you had a recent piece of great advice?  Emily: Don’t look back, just keep looking forward. Danni: Give life energy! 7 // Current favorite color?  Emily: Can I choose two? Green and blue! Green for trees and plantlife and the ever changing blue in the ocean. Danni: Oh we are so similar! Mine has to be green - I’m often told I wear it too much. 8 // Lastly, do you have a favorite S A Y A Hairpin? //  Emily: I love the Double Pandans. They are small enough to pop in my handbag and perfect for whipping up my hair when in a rush! Danni: The Soka Bud, it was such a treat when I received it in the post.    

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